Privacy Policy

Who We Are

We are a stock clearance company that specialises in purchasing and selling unwanted stock. We specialise in bankrupt stock, surplus wholesale stock, liquidation stock, closeouts and excess merchandise. In addition, we offer bespoke stock clearance services and are on hand to give the very best advice. aPlush Ltd buys and sells wholesale clearance stock to UK and International trade customers. aPlush Ltd is a registered company in the UK. Our mailing address is:

aPlush Ltd
200 Brentwood Road
Brentwood
Essex
CM13 3PN

For any privacy-related questions, you can reach us at [email protected]

Who We Share Your Data With

We use third-party services (data processors) across this website. The extent to which your data is shared with these providers depends on your use of our services, and we list the specific third parties in use. Each third-party provider has been vetted by us to ensure that privacy policies and practices meet or exceed the same levels of compliance and standards that we follow. We will not rent or sell personally-identifying information to anyone. We may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

Cookies

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time they return. We use cookies on our sites to help identify and track visitors, and their usage of our services. We describe the specific cookies used in the sections below. Visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using our websites, with the drawback that certain features may not function properly without the aid of cookies.

Email

We run almost all contact through our email system; however, we may have a contact form to make life a bit more simple. All information supplied via the contact form will be stored on our email system.

Embedded Content from Other Websites

Embeds are pieces from other websites that are shown from time to time on our websites. They behave in the exact same way as if the visitor has visited the other website and may use cookies or capture information. Typically, embedded content is from websites that share videos, images, or other content. These services may collect your IP Address, your User Agent, store and retrieve cookies on your browser, embed additional third-party tracking, and monitor your interaction with that embedded content, including correlating your interaction with the content with your account with that service, if you are logged in to that service. Privacy policies of the most common services we use can be found on the following websites.

Facebook
Instagram
Twitter
YouTube
Google

Analytics

We use Google Analytics for tracking visitors and aggregating information about the traffic to our websites. You can learn more about how to opt out of tracking in Google Analytics here.

Marketing Campaigns (newsletters)

We use email marketing to communicate with customers and potential customers from time to time. All email lists and campaigns are “opt-in”, meaning we will not send you these sorts of emails unless you indicate that you wish to receive them during signup or other interactions on our website. We may send you “system” emails, such as password reset requests or payment notifications/receipts, even if you have not opted-in to email marketing lists. All marketing emails sent by us will include an unsubscribe link in the footer of the email. Emails sent to you may also include standard tracking, including open and click activities.

Website Platform and Hosting

Our core website is built on the WordPress platform, leveraging WooCommerce. We also use several plugins to create the website that is detailed in this document if they use your personal data in any way. Website hosting is managed by our in-house team and the data centre of Google. This includes website hosting, backups, web database, file storage, APIs, and log files.

What Rights You Have Over Your Data

If you are a registered user or have left reviews or comments on our website, you can request to see the data we have about you. Typically for visitors that have left reviews or comments, the data will be their email address, any IP addresses assigned to them at the time of leaving the comments and the user agent strings of the browsers they used. The rest of the data is public as published by the visitors. For registered users or paying customers, this will also include profile information and download, payment, and any support histories. An individual who seeks access or who seeks to correct, amend, or delete inaccurate data should direct his/her query to [email protected]

How We Protect Your Data

The security and reliability of our service is our number one priority. We invest heavily in the training of our staff and our infrastructure to ensure that best practices are followed. All staff only have access to parts of the systems that are directly required to complete their work.

What Data Breach Procedures We Have in Place

Should any event occur where customer data has been lost, stolen, or potentially compromised, our policy is to alert our customers via email beginning no later than 48 hours of our team becoming aware of the event. We will also report such incident to any required data protection authority.

Privacy Policy Changes

Although most changes are likely to be minor, we may change this Privacy Policy from time to time without notification.